How I helped turn early-stage commercial activity into repeatable outreach, CRM, and digital presence systems.
Real founder-facing engagement at an early-stage startup. I designed and shipped three connected systems: an AI-powered outbound campaign engine, a CRM migration + lead-to-deal automation, and a production website launched on Lovable — not a prototype, an actual live business.
An early-stage business with commercial intent but no system underneath it.
The founder had customer ideas, lead lists in spreadsheets, ad-hoc cold outreach, and no real digital footprint. The job wasn't to add tools — it was to turn that activity into systems that compound.
Cold messages were one-off, untested, and unmeasured.
Lead and deal data lived in Excel; inbound was lost in inboxes.
No production website — only a placeholder.
Structured outbound — not random cold spray.
I built the full outbound engine from ICP definition to launch + learn. Every campaign starts with a sharp ICP and decision-maker roles, sources leads through Sales Navigator, runs through Claude for research + personalization, ships in Lemlist with sequenced follow-ups, and feeds results back through an A/B testing layer that refines the next round.
ICP → Sales Nav → Claude → Lemlist → A/B → refine
Tested subject lines, messaging angles, target segments, and campaign structures to understand what improved open rates, reply rates, and overall effectiveness. Learnings fed every following campaign.
From ICP to outbound learning loop, with A/B testing built in.
Lemlist campaign setupFrom scattered sales data to a structured lead-to-deal pipeline.
Moved lead and sales data out of Excel into Pipedrive: audited the spreadsheet, cleaned and deduplicated, mapped fields, imported contacts/companies/deals, and stood up a clear lead-to-deal pipeline the founder could actually run on.
Excel audit → cleanup → field mapping → Pipedrive import → live pipeline
Historical sales data restructured into a repeatable sales operating system — not a static contact list.
From scattered sales data to a structured, founder-owned sales pipeline.
Inbound leads captured, routed, and tagged automatically.
Wired website form submissions into Pipedrive via Zapier so inbound was captured, deduplicated, routed by owner, source-tagged, and tracked end-to-end without anyone touching it.
Form → Zapier → upsert → routing → notify → pipeline
Every web form submission becomes a tracked, owned, follow-up-ready opportunity in Pipedrive.
Every inbound lead routed, tagged, and assigned without anyone touching it.
A real, launched website — not a mockup.
I took the founder's business understanding and shipped a production-ready website on Lovable. It is the actual live site for the business, with clear structure, messaging, and a professional presentation built to convert visitors into inbound leads — which flow straight back into the CRM system above.
unicornioo.com — shipped, live, and converting.
Built entirely on Lovable, from business discovery to production output: structure, copy hierarchy, visual identity, founder-friendly editing, and lead-capture forms wired into the CRM pipeline above.